• Hear about our Marketing degree from Lecturer Yvonne Beauchamp

Why choose GSM London?

  • Degrees awarded by University of Plymouth
  • Foundation Year makes study accessible
  • Fast track 2 year study option

Next start date

October 2018


February, June, October

Study options

3 years, 2 years


Greenwich, Greenford**

*All courses and modes are subject to minimum numbers to run at each campus

**This degree programme is not running in June at our Greenford Campus


If you’re planning a career in marketing, our degree course offers an excellent return on investment. From branding to digital communications, it gives you the skills you need to successfully launch into one of the UK’s most buoyant sectors.

  • Hear about our Marketing degree from Lecturer Yvonne Beauchamp

Why choose this degree?

This degree introduces you to exciting new developments in marketing practice and provides you with the knowledge and skills that are in demand by a wide range of employers. You will develop analytical and strategic skills as a marketer:

  • Electives enable direction of study towards your preferred career path (focus on agency or client side)
  • Gain real world experience and participate in live consultancy projects and/or simulations
  • Option to gain the Digital Marketing Institute (DMI) professional qualification based on taught modules
  • Aligned with the Chartered Institute of Marketing (CIM) professional standards


Where will this degree take me?

This degree will get you on the right track to working in marketing as it will deliver, throughout the programme, both practical and academic concepts. More importantly, it will show you how to use them in the workplace. We aim to ensure that you will be confident in making informed decisions in the marketing field at the end of the programme and will also give you the opportunity to undertake a placement or major project to test these skills. The degree will also develop you as an individual by offering you the opportunity to meet with industry professionals and build your network as well as attend events with relevant professional bodies.

What will I learn?

The programme aims to enhance self-reflection and personal development. The stages of the programme are designed to facilitate increasingly challenging learning techniques as students progress.

  • At stage zero (if applicable): embarking on the Foundation course will be the stepping stone towards achieving the degree in which your strengths can be realised. The first semester is the same for all students however in the second semester a choice of two further elective modules will be chosen to prepare for the degree you will be commencing.
  • At stage one: students will focus on the principles and fundamentals of marketing within an organisational context.
  • At stage two: students will develop their practical engagement through an exploration of the consumer behaviour and digital marketing (in practice and theory) with contemporary issues and debates, culminating in a ‘Live Project’.
  • At stage three: students look to the future of their industry and discipline, exploring emerging trends, strategy development and developments in marketing management. Students will engage with these varied and complex aspects through desk research, live projects and client briefs, including a practice-research dissertation/project.


To read more about each module in detail for this programme click here 

Please see the module specification for further details; note that the specification represents the latest modules and may be subject to change.

Foundation year:

  • Semester 1 English for academic purposes, Numeracy 1, Introduction to Computer Skills, Effectiveness in the Business World
  • Semester 2 English for Academic Purposes 2, Numeracy 2 Elective Modules (choose two) Understanding Accounting and Finance, Understanding Human Resources Management, Understanding Law, Understanding Management, Understanding Marketing and Events, Understanding Mathematics in Economic Environment’s, Understanding Oil and Gas, Understanding Technology, Understanding Travel and Tourism      

Three and two-year degrees:

  • Semester 1: Academic Skills, Brand Essentials, and Marketing and Communications
  • Semester 2: Professional Skills, Elective modules (Choose Three)

Brand Stream:- Brand: Pricing, Brand: Supply Chain, Brand: Product Innovation

Communications Stream:- Communications: PR, Communications: Digital Essentials, Communications: Advertising

  • Semester 3: Customer Behaviour and Customer Insights, Employability Skills, Digital Marketing (dual accredited)*
  • Semester 4: Project/Placement Design and Implementation, Evaluation and Reflection (Work Based/Related Learning)
  • Semester 5: Emerging Themes, Strategic Marketing and Planning, Brand Management, Elective modules (Choose One) Research Methods or Research and the Professional
  • Semester 6: Any combination of electives equal to 60 Credits Capstone Project (Dissertation/Consultancy Project/Work Based Learning), Digital Strategy, Creativity and Innovation, Marketing and Account Management, International Market Development, Destination Marketing, Starting an Online Enterprise.

*Students have the opportunity to gain a professional qualification whilst the Digital Marketing module through registering with the DMI (£300 fee) and minimum of 40% pass.

Programme specification

Please see the programme specification for further details on this programme; note that the specification represents the latest programme structure and may be subject to change.

Entry requirements

Applicants will normally be 18 years of age* on registration and hold one of the following (or international equivalents):

  • 2 A Levels (A*-E, 32 UCAS points); New UCAS entry tariff for 2017 explained
  • GSM London’s Foundation Year programme (with a minimum of 120 credits);
  • Equivalent qualifications (subject to University of Plymouth approval) including: BTEC National Certificate/Diploma, Advanced Level Diploma, HNC/D, Access to HE, International Baccalaureate, Irish/Scottish Highers/Advanced


If English is not your first language you will be required to provide proof of fluency prior to the start of the programme, you will need an IELTS score of 6.0 or equivalent qualification. 

Further details on English Language requirements are provided here.


*Candidates who are under 18 on registration will need to review our policy on under 18’s: Young or Vulnerable Applicants

Non-standard entry:

If you do not meet the standard entry requirements, listed above, you may be able to be considered on your individual merits via our non-standard entry process.

To be considered you will need to be able to demonstrate/pass:

  • A fully completed and up to date CV
  • Evidence of at least 1 year of full-time work experience
  • signed and stamped work reference
  • Interview
  • Academic interview (if required)
  • Written essay (if required)


In such cases, the Admissions Team must be satisfied that the applicant has the necessary potential, knowledge or experience and motivation to follow the programme successfully.


Candidates who do not meet the requirements as listed above maybe able to apply for our Foundation Year programme

On successful completion of the Foundation Year, you will gain direct entry on to this degree programme.


Accreditation of prior learning:

Partial exemptions from an undergraduate programme may be obtained in accordance with the Academic Regulations dependent on the compatibility of previous study. Each case is considered on its own merit and will be, subject to the approval by University of Plymouth.

You may be required to provide an academic reference and/or personal statement.

We will not normally consider APL’s older than 3 years unless the applicant has a recent experiential learning.


Please see Advanced Standing and Exemptions Based on Recognition of Other Learning for further details.


Tuition fees



  • 2 years, *£8,000 per year
  • 3 years, *£6,000 per year



  • 2 years, *£12,750 per year
  • 3 years, *£8,500 per year

Students taking the Digital Marketing module as part of their programme may also register to receive a Professional Certificate in Digital Marketing from the Digital Marketing Institute conditional on passing the module assessment. A registration fee of £300 will be applicable for this additional DMI recognition this is not covered by student loans.

Payment of the full fee is required before teaching commences. Payment plans are available, contact us for more details.

For students to be eligible for SLC funding, they must be studying a designated degree programme. Degrees at GSM London are designated each year by the Department for Education. We have made an application for this degree programme to also be designated for the 2018-19 academic year. Visit www.hefce.ac.uk/reg/desig/cdforstudents/ for more information.

Apply direct to GSM London

You can apply directly to GSM London by completing our online application form.

Applications can also be submitted in person at one of our campuses: Monday to Friday, 9am – 5pm.You can do this by booking a meeting with a course advisor.

You'll need to include the following documents with your application form:

  • Originals of your qualifications
  • Your CV/Resume
  • One written reference from an employer or place of study
  • A copy of your passport
  • A document to verify your address see table of acceptable evidence below

Table of address evidence:

Mortgage statement


Issued in last 12 months

Bank or building society statement

UK and Channel Islands or EEA

Issued in last 3 months

Bank or building society account opening confirmation letter


Issued in last 3 months

Credit card statement


Issued in last 3 months

Financial statement, eg pension or endowment


Issued in last 12 months

P45 or P60 statement

UK and Channel Islands

Issued in last 12 months

Council Tax statement

UK and Channel Islands

Issued in last 12 months

Work permit or visa


Valid up to expiry date

Utility bill

UK - not mobile telephone bill

Issued in last 3 months

Benefit statement, eg Child Benefit, Pension


Issued in last 3 months

Central or local government, government agency, or local council document giving entitlement, eg from the Department for Work and Pensions, the Employment Service, HMRC

UK and Channel Islands

Issued in last 3 months

Programmes will run subject to minimum number of enrolments.

Apply through UCAS

You can also apply through UCAS (undergraduates only) by contacting our Course Advisors on 0208 516 7856 and quoting your 10-digit UCAS ID number and details of your chosen programme. We may be able to process your application over the phone. Alternatively, you can visit the UCAS website here to register and apply.

UCAS Code Information

Greenwich School of Management (GSM London)

Institution Code Name: GSM London

Institution Code: G74

Programme Codes:

  • Two-year accelerated, N55N
  • Two-year extended (includes Year Zero), NNN5
  • Three-year, NN55
  • Three-year extended (includes Year Zero), N5N5
 Programmes will run subject to minimum number of enrolments.

Registration and enrolment

Once we receive your fully completed application form and supporting documents, we will assess your application. If successful, we will issue you an offer letter detailing programme cost and duration.  

If you choose to accept the offer you will need to return the acceptance form to the Admissions Team and agree and sign the Terms and conditions (standard student contract).  Once you have accepted your place you will be offered an induction date to commence your studies.  This will be detailed in your acceptance letter.

Key information sets about this programme