BSc (Hons) App Development for Digital Business

In partnership with Plymouth University

  • Hear from our Head of Department of Digital Innovation and Creative Enterprise - Tara McBride

Why choose GSM London?

  • Degrees awarded by Plymouth University
  • Foundation Year makes study accessible
  • Fast track 2 year study option

Next start date

June 2018


February, June, October

Study options

3 years, 2 years


Greenwich, Greenford


The UK’s app economy is the largest in Europe - and it’s growing all the time. With our degree in App Development for Digital Business you can be part of it, whether you’re an aspiring app designer or a budding business manager.

  • Hear from our Head of Department of Digital Innovation and Creative Enterprise - Tara McBride

Why choose this degree?

Mobile apps and the technologies that power them are changing how we live, work and play. This distinctive programme aims to explore how apps come into being and reflect on how mobile first strategies are reshaping business and cultural environments on the business and cultural environments:

  • This programme primarily focuses on the business of apps.  However, you will also have the opportunity to develop a core base of technical competencies, delivering a more rounded graduate
  • Delivered by academics and qualified practitioners who bring up-to-date experience from both mobile development and digital management sectors
  • Opportunities to develop a small portfolio of personal apps and proposals throughout your studies, to give yourself a head start before entering the marketplace
  • With low start-up costs of £200 including development software and a licence to publish in stores, app development is a real possibility for all our students
  • Lays the foundation for working in both mobile development and digital management environments – a hybrid focus valued by employers
  • Opportunities for work-related learning through a work placement, live project or consultancy
  • Electives in areas including social enterprise, social media, mobile technologies and cyber-security

Where will this degree take me?

This degree is designed to provide you with both subject-specific and transferable skills to enable you to work confidently in mobile management fields. You can find yourself in roles as diverse as: junior app developer, mobile strategy manager, digital business manager, entrepreneur or continuing to postgraduate study in areas such as digital media, computing or networked business and management.

What will I learn?


To read more about each module in detail for this programme click here > 

Foundation year:

  • Semester 1 English for academic purposes, Numeracy 1, Introduction to Computer Skills, Effectiveness in the Business World
  • Semester 2 English for Academic Purposes 2, Numeracy 2 Elective Modules (choose two) Understanding Accounting and Finance, Understanding Human Resources Management, Understanding Law, Understanding Management, Understanding Marketing and Events, Understanding Mathematics in Economic Environment’s, Understanding Oil and Gas, Understanding Technology, Understanding Travel and Tourism      

Three and two-year degrees:

  • Semester 1: Academic Skills, Developing Web Apps, and Mobile Technologies, Cultures and Practices
  • Semester 2: Professional Skills, Developing Native Apps, and Mobile Technologies in Management
  • Semester 3: Employability Skills, Mobile Development Systems and Platforms, and Contemporary Issues in Mobile Technology
  • Semester 4: Project/Placement Design and Implementation, and Evaluation and Reflection (Work Based/Related Learning)
  • Semester 5: Managing a Mobile Development Project, Mobile Frameworks and Innovations, and Elective modules (Choose One) Research Methods, or Research and the Professional
  • Semester 6: Capstone Project (Dissertation/ Consultancy Project/ Work Based Learning), Emerging Themes, and Elective modules (Choose One) Mobile Technologies and Security, or Mobile Technologies and Social Media, or Intellectual Property and Regulation CI, or Creative Cities, or Social Enterprise

Programme specifications

Please see the programme specification for further details on this programme; note that the specification represents the latest programme structure and may be subject to change.

Entry requirements

Applicants will normally be 18 years of age* on registration and hold one of the following (or international equivalents):

  • 2 A Levels (A*-E, 32 UCAS points); New UCAS entry tariff for 2017 explained
  • GSM London’s Foundation Year programme (with a minimum of 120 credits);
  • Equivalent qualifications (subject to Plymouth University approval) including: BTEC National Certificate/Diploma, Advanced Level Diploma, HNC/D, Access to HE, International Baccalaureate, Irish/Scottish Highers/Advanced

If English is not your first language you will be required to provide proof of fluency prior to the start of the programme, you will need an IELTS score of 6.0 or equivalent qualification. 

Further details on English Language requirements are provided here.


*Candidates who are under 18 on registration will need to review our policy on under 18’s: Young or Vulnerable Applicants

Non-standard entry:

If you do not meet the standard entry requirements, listed above, you may be able to be considered on your individual merits via our non-standard entry process.

To be considered you will need to be able to demonstrate/pass:

  • A fully completed and up to date CV
  • Evidence of at least 1 year of full-time work experience
  • A signed and stamped work reference
  • Interview
  • Academic interview (if required)
  • Written essay (if required)


In such cases, the Admissions Team must be satisfied that the applicant has the necessary potential, knowledge or experience and motivation to follow the programme successfully.

Candidates who do not meet the requirements as listed above maybe able to apply for our Foundation Year programme

On successful completion of the Foundation Year, you will gain direct entry on to this degree programme.

Accreditation of prior learning:

Partial exemptions from an undergraduate programme may be obtained in accordance with the Academic Regulations dependent on the compatibility of previous study. Each case is considered on its own merit and will be, subject to the approval by Plymouth University.

You may be required to provide an academic reference and/or personal statement.

We will not normally consider APL’s older than 3 years unless the applicant has a recent experiential learning.

Please see Advanced Standing and Exemptions Based on Recognition of Other Learning for further details.


Tuition fees


  • 2 years, £8,000 per year
  • 3 years, £6,000 per year



  • 2 years, £12,750 per year
  • 3 years, £8,500 per year

BIS (the Government Department of Business Industry & Skills) requires alternative providers to undergo annual designation monitoring as a condition of continued designation. This allows students to access support from the Student Loans Company. If this designation monitoring is not successful, students would not be entitled to funding. GSM London has been successful in achieving and maintaining designation for all its courses to date. Any updates on our designation status will be posted on our website. If you have any questions around designation, or would like to speak to us, please do not hesitate to get in touch.

Apply direct to GSM London

You can apply directly to GSM London by completing our online application form

You'll need to include the following documents with your application form:Applications can also be submitted in person at one of our campuses: Monday to Friday, 9am – 5pm.You can do this by booking a meeting with a course advisor.

  • Originals of your qualifications
  • Your CV/Resume
  • One written reference from an employer or place of study
  • A copy of your passport
  • A document to verify your address see table of acceptable evidence below

Table of address evidence:

Mortgage statement


Issued in last 12 months

Bank or building society statement

UK and Channel Islands or EEA

Issued in last 3 months

Bank or building society account opening confirmation letter


Issued in last 3 months

Credit card statement


Issued in last 3 months

Financial statement, eg pension or endowment


Issued in last 12 months

P45 or P60 statement

UK and Channel Islands

Issued in last 12 months

Council Tax statement

UK and Channel Islands

Issued in last 12 months

Work permit or visa


Valid up to expiry date

Utility bill

UK - not mobile telephone bill

Issued in last 3 months

Benefit statement, eg Child Benefit, Pension


Issued in last 3 months

Central or local government, government agency, or local council document giving entitlement, eg from the Department for Work and Pensions, the Employment Service, HMRC

UK and Channel Islands

Issued in last 3 months

Programmes will run subject to minimum number of enrolments.

Apply through UCAS

You can also apply through UCAS (undergraduates only) by contacting our Course Advisors on 0208 516 7856 and quoting your 10-digit UCAS ID number and details of your chosen programme. We may be able to process your application over the phone. Alternatively, you can visit the UCAS website here to register and apply.

UCAS Code Information

Greenwich School of Management (GSM London)

Institution Code Name: GSM London

Institution Code: G74

Programme Codes:

  • Two-year accelerated, Z347
  • Two-year extended (includes Year Zero), NK32
  • Three-year, K475
  • Three-year extended (includes Year Zero), W711

 Programmes will run subject to minimum number of enrolments.

Registration and enrolment

Once we receive your fully completed application form and supporting documents, we will assess your application. If successful, we will issue you an offer letter detailing programme cost and duration.  

If you choose to accept the offer you will need to return the acceptance form to the Admissions Team and agree and sign the Terms and conditions (standard student contract).  Once you have accepted your place you will be offered an induction date to commence your studies.  This will be detailed in your acceptance letter.