DMI Professional Diploma in Digital Marketing

  • This course provides you with the detailed and practical knowledge that you require to fully develop your digital marketing expertise - Sam Koolman

Next start date

February 2018


February, June, October

Study options

Part-time evening classes




The Internet and the field of Digital Marketing is now one of the most important sales and marketing channels available to businesses. The DMI Professional Diploma in Digital Marketing is a practical programme that will enable you to engage with your customers online. This Diploma programme has been designed to enable you to effectively use the internet as a marketing channel. This is a professional qualification that demonstrates to an employer your digital knowledge and understanding and will help you to stand out from the crowd with a qualification awarded by the International Awarding Body the Digital Marketing Institute (DMI).

The DMI is the world’s leading professional institute in the field of Digital Marketing. Working closely with expert practitioners, the Institute promotes best current practice, theory and applied skills in Digital Marketing for individuals and organizations.

  • This course provides you with the detailed and practical knowledge that you require to fully develop your digital marketing expertise - Sam Koolman

Why choose this course?

The DMI Professional Diploma in Digital Marketing, designed by the DMI in conjunction with leading digital marketing practitioners, is a Digital Marketing Institute accredited certification programme. It provides you with the detailed and practical knowledge that you require to fully develop your digital marketing expertise.

Get started by testing your digital marketing knowledge via the digital diagnostics tool

Who should study?

This programme is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. Increasingly many business roles require a working knowledge of digital marketing and the skills to plan and implement successful digital strategies. A professional qualification is an endorsement of your skill set for existing or prospective employers.

Ideally you will have a Level 3 qualification but work experience will be considered on an individual basis.

English Language Requirements

If English is not your first language you will be required to demonstrate English Language proficiency at the levels below:

Cambridge English (Advanced): Grade C or above (no less than "weak" in any skill)

Cambridge IELTS (Academic Test): 6.0 or above (no less than 5.5 in any skill & no less than 6.0 in the Reading and Writing skills for all Law related programmes)

Pearson Test of English (PTE Academic): 55 or above (No less than 51 in any skill & No less than 56 in the Reading and Writing skills for all Law related programmes)

For those that do not currently have an English Language qualification we offer the IELTS English programme at our Greenford campus.

How is this course structured?

Dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing and brand-building efforts.

Our tutors are experienced academics and marketing practitioners, with excellent track records of teaching marketing qualifications. Using state-of-the-art teaching methods and industry software, they’re dedicated to helping you pass your exams and gain skills you can take straight into the workplace.

Teaching will consist of intensive 3-hour taught sessions supported through GSM London’s virtual learning environment.

The Professional Diploma in Digital Marketing programme focuses on the planning, implementation and measurement of your Digital Marketing strategy and is delivered through the following modules:

Module 1: Introduction to Digital Marketing
Module 2: Search Engine Marketing (SEO)
Module 3: Pay Per Click (PPC)
Module 4: Email Marketing
Module 5: Digital Display Advertising
Module 6: Social Media Marketing (Part 1)
Module 7: Social Media Marketing (Part 2)
Module 8: Mobile Marketing (Part 2)
Module 9: Analytics
Module 10: Strategy & Planning

Study Options

Blended learning intensive (face-to-face sessions and online): One Week Boot Camp - Monday to Friday between 10am-5pm.

Blended learning part-time (face-to-face sessions and online): Part-time Evening Classes between 6-9pm - 10 weeks every Friday

How you will be assessed

In order to achieve Digital Marketing Institute certification you will complete a satisfactory attendance record and pass three 1 hour computer based exams (Mix of Multiple Choice, Image Supported Multiple Choice, Matching, Drag & Drop, Hot Spot etc). Successful participants will be awarded the Digital Marketing Institute’s own Professional Diploma in Digital Marketing as it is accredited by the Digital Marketing Institute.

Upon completion of the 10 modules of the Professional Diploma in Digital Marketing participants are required to take the computer-based exams which will assess their knowledge of the course. The exam is organised by Pearson Exam Centre at an additional fee of £145.

The Professional Diploma in Digital Marketing is based on three formal exams measuring knowledge and competency of the modules established within the formal diploma programme scheme.

Each exam is 60 minutes long and consists of 65-67 questions. The passing score for each exam is 60% and students must pass all exams in order to be awarded an overall pass mark


You will be able to study at our Greenwich campus


Course fee *£1,450

* There are two ways to gain DMI certification:

1 - Take the exam at a Pearson Vue Centre. There is an additional £150 cost.
2 - Submit a written assessment to GSM London. There is no additional cost.

How to apply

Submit an application online 

Other courses in this subject

BSc (Hons) Marketing