February and October *

Study options

1 year
full-time, weekdays



*This programme is not available for our February 2019 intake. All courses and modes are subject to minimum numbers to run.

Digital innovation is not just about technology. It’s about transforming the entire organisation: the culture, the business models, the products and services. This is a challenge requiring business leaders who truly ‘get’ digital — and the MBA (Digital Innovation) will help you become one. GSM London is currently the only London-based provider of this type of MBA and our location gives you easy access to major innovation hubs such as Here East and Silicon Roundabout.

Why study our MBA (Digital Innovation) Degree?

This distinctive MBA examines the many opportunities and challenges presented by digital transformation, enabling you to establish yourself as an innovation leader in this all-important area. You don’t need to be a tech expert: this is very much a business programme, focusing primarily on core functions such as HR, finance and leadership. This is then supplemented by a specialist focus on digitally innovative business practice.

Real-world application
The MBA (Digital Innovation) includes up-to-date global business insights ensuring that the academic con-text is applied to real-world practice. It will enable you to undertake traditional MBA-level roles and leverage emerging opportunities as leaders in digital transformation. With an estimated 50,000 innovation leaders needed per year till 2025, career prospects are strong.

Innovative leaderscurrently work in roles as diverse as Management Consultant, Chief Marketing Officer, Customer Experience Manager and Chief Executive Officer. However, since the digital realm is so fast-moving, your future role may not even be defined yet — you could transform your career by redefining your next steps. Or if you are already doing the job, you’ll be able to apply your MBA learnings directly to your practice.

Awarded by University of Plymouth
Your MBA is awarded by University of Plymouth, a top UK university aged under 50 according to the Times Higher Education's Young University Rankings 2017. An established educational institution with business enterprise at its heart, it is a fitting validating partner for your MBA

Study in London, the financial capital of the world
Our London location in Greenwich places you in the heart of one of the largest and most diverse commercial capitals of the world. Studying in London will open up extensive opportunities to connect with senior stakeholders and business leaders across many global markets and industries.

How is the course structured?

The MBA programme can be broken down into the following stages:

Stage 1

  • Markets and Marketing
  • Management and Business Research
  • Enterprise Systems Architecture

Stage 2

  • Human Factor
  • Accounting and Financial Management
  • Emerging Business and Technologies

Stage 3

  • Dissertation or Consultancy Project
  • Plus one elective (subject to demand):
    • Digital Governance
    • Business Analysis and Project Management
    • 21st Century Globalisation

See full MBA (Digital Innovation) programme specs

Note that the specification represents the latest programme structure and may be subject to change.

For more details on the coure module please review the course Module Specifications.

See full MBA (Digital Innovation) Module Specification

Entry requirements

To start on Level 7, applicants require a recognised Bachelor Honours Degree with minimum 2:2 classification, (an equivalent qualification from a recognised UK or overseas institution may be accepted)

If you are not a UK passport holder, or a UK passport holder born outside of the UK and not born in a country that appears on the published list, you may need to complete an English language test, such as the in-house GSM London English Language Proficiency Test or International English Language Testing System (IELTS) test, to demonstrate you have the language skills needed to complete your postgraduate degree. All of our programmes are taught in English. Once you submit your application to GSM London the Admissions team will assess it. Should your application be successful and if an English Language Test is required it will appear as a condition of offer.

You will need an IELTS score of 6.5, 5.5 in all four components (listening, reading, speaking and writing) or equivalent qualification.

Applicants to postgraduate programmes who hold a first degree (bachelor's degree) studied and awarded in the UK, or in a country that UKVI recognise as a majority English speaking country will be accepted in lieu of IELTS etc. but only if the degree was awarded 2 years ago or less.

Further details on English Language requirements are provided here.

To commence this programme, the applicant will need to have a recognised Bachelor Honours Degree with minimum classification 2:2, (an equivalent qualification from a recognised UK or overseas institution may be accepted).

In addition to the above all applicants must have a minimum of three years’ work experience. Applicants will be required to provide supporting evidence in the form of a satisfactory work reference which covers the period in question.

Non-standard entry:
Applicants who lack the normal programme entry requirements are positively encouraged to apply. In such cases, the Admissions Team must be satisfied that the applicant has the necessary potential, knowledge or experience and motivation to follow the programme successfully.

Applicants will be interviewed to identify their aptitude for study at postgraduate level through relevant life or career experience, and other factors relating to professional qualifications. Applicants will be required to provide supporting evidence of such achievements.

Accreditation of prior learning:
Partial exemptions from a postgraduate programme may be obtained in accordance with the Academic Regulations dependent on the compatibility of previous study. Each case is considered on its own merit and will be subject to approval by University of Plymouth.

Further information can be found in the Recognition of Prior Learnings Regulations within the Consolidated Policies and Regulations Document.

We will not normally consider APCL’s older than 5 years unless the applicant has a recent experiential learning that is directly related to the APCL/APEL.


UK/EU tuition fees


International tuition fee

£11,700 per year

Discounts offered for alumni. Please contact us for details.


How to apply

To speak to a dedicated course advisor about the MBA (Digital Innovation), please email or phone +44 (0)20 8516 7800.