MSc Events and Entertainment

Degree awarded by the University of Plymouth

Next start date

Autumn 2018*


February, June and October

Study options

1 year, 2 years



The events and entertainment industry is thriving – worth £39.1 billion* in the UK alone – attracting the focus of public and private sectors, with major developments expected over the coming years. The MSc Events and Entertainment at GSM London is ideal for professionals working in the events and entertainment sector looking to progress their career, entrepreneurs wanting to launch their own events-related business venture, as well as career-changers who wish to enter this vibrant sector.
*“Events are GREAT Britain Report”, The Business Visits & Events Partnership (BVEP), March 2014

Why study our MSc Events and Entertainment Degree?

Designed by academics and high profile industry professionals, this MSc programme at GSM London combines the benefits of a management based degree with a specialist focus on events and entertainment.

Festivals, concerts, awards ceremonies, fashion shows, promotional events, charity fundraising, radio and television shows, sports events, conferences, exhibitions, cultural events: this degree will enable you to make a valuable contribution to each and every one of them.

Real-world application and live events experience
Events play an essential role in the business, cultural and sporting life of all countries and we empower our students to make a difference in these settings. The focus of our MSc is on real-world application and employability which are embedded throughout the programme. The course has been structured to take students through a journey of analysing competition, planning, and designing events in innovative ways.

You will have access to extensive industry connections and networks, have ample opportunities to participate in national competitions and conferences, take part in exciting live projects and fields trips offering practical applied experience, and attend guest lectures providing insights into the industry.

Events associations membership
Students on this MSc can get membership of events associations and research databases such as the British Association of Festivals and Arts, and the Berg Fashion Library.

Exciting events profession
In recent years an exciting new profession has emerged, with event planners designing and organising a diverse range of events. Possible roles could include working on events design, planning and operations; focusing on branding, sponsorship and promotion; or enhancing the events experience. Other specialist roles could include stage management and competition and strategy. Or you could choose to work as a consultant or project manager across a range of events.

After completing your degree, you may also wish to continue your studies by undertaking doctorate level research.

Awarded by the University of Plymouth
Your MSc is awarded by the University of Plymouth, a top UK university aged under 50 according to the Times Higher Education's Young University Rankings 2017. An established educational institution with business enterprise at its heart, it is a fitting validating partner for your MSc.

Study in London, the financial capital of the world
Our London location in Greenwich places you in the heart of one of the largest and most diverse commercial capitals of the world, a renowned city for events and entertainment. Studying in London will open up extensive opportunities to connect with senior stakeholders and business leaders across many global markets and industries.

How is the course structured?

The MSc programme can be broken down into the following stages:

Postgraduate Certificate in Events and Entertainment

  • Events and Entertainment in the Digital Environment
  • Events and Entertainment Innovation and Planning
  • Branding, Sponsorship and Event Promotion


Postgraduate Diploma in Events and Entertainment

  • Competitive Intelligence
  • Enhancing Event Experience
  • Events and Entertainment Production


Master’s Degree (MSc) in Events and Entertainment

  • Consultancy Project
  • Plus one elective (subject to demand):
    • Eventful Cities
    • Stage Management
    • Global and Cultural Events


To find out more about course modules, see full module descriptions.

Alternatively, see the programme specification for further details on this programme. Note that the specification represents the latest programme structure and may be subject to change.

Entry requirements

Applicants must hold a recognised Bachelor’s Honours Degree with minimum 2:2 classification or equivalent. Applicants are also required to provide an academic reference

If English is not the applicant’s first language, an IELTS minimum score 6.5 or another accepted system is required.

Applications from candidates who lack the standard programme entry requirements are positively encouraged and will be considered on individual merits.

Recognition of prior learning will be considered.

Non-standard entry:
Applicants who lack the normal programme entry requirements are positively encouraged to apply. In such cases, the Admissions Team must be satisfied that the applicant has the necessary potential, knowledge or experience and motivation to follow the programme successfully.

Applicants will be interviewed to identify their aptitude for study at postgraduate level through relevant life or career experience, and other factors relating to professional qualifications. Applicants will be required to provide supporting evidence of such achievements.

Accreditation of prior learning:
Partial exemptions from a postgraduate programme may be obtained in accordance with the Academic Regulations dependent on the compatibility of previous study. Each case is considered on its own merit and will be subject to approval by University of Plymouth.

Further information can be found in the Recognition of Prior Learnings Regulations within the Consolidated Policies and Regulations Document.

We will not normally consider APCL’s older than 3 years unless the applicant has a recent experiential learning that is directly related to the APCL/APEL.


UK/EU student fees


International student fee


Discounts offered for alumni. Please contact us for details.

*We have applied for designation for this programme from the Department for Education and are waiting for a decision. Until the decision is received we are unable to confirm the availability of student support. Visit the HEFCE website for more information.</p

How to apply

To speak to a dedicated course advisor about the MSc Applied Economics and Finance, please email or phone +44 (0)20 8516 7850

Registration and Enrolment

Once we receive your application form and supporting documents, we will assess your application and if successful, we will issue you an acceptance letter and a fee statement detailing your enrolment date, course cost and duration. 

You should arrive for enrolment on the date specified in your acceptance letter, at your chosen GSM London campus. Please note that international students will be asked to pay a percentage of tuition fees on or before enrolment.