MSc Events and Entertainment

Degree awarded by the University of Plymouth


February and October *

Study options

1 year, 2 years



Tuition fees


*This programme is not available for our February 2019 intake. All courses and modes are subject to minimum numbers to run.

The events and entertainment industry is thriving – worth £39.1 billion** in the UK alone – attracting the focus of public and private sectors, with major developments expected over the coming years. The MSc Events and Entertainment at GSM London is ideal for professionals working in the events and entertainment sector looking to progress their career, entrepreneurs wanting to launch their own events-related business venture, as well as career-changers who wish to enter this vibrant sector.
**“Events are GREAT Britain Report”, The Business Visits & Events Partnership (BVEP), March 2014

Why study our MSc Events and Entertainment Degree?

Designed by academics and high profile industry professionals, this MSc programme at GSM London combines the benefits of a management based degree with a specialist focus on events and entertainment.

Festivals, concerts, awards ceremonies, fashion shows, promotional events, charity fundraising, radio and television shows, sports events, conferences, exhibitions, cultural events: this degree will enable you to make a valuable contribution to each and every one of them.

Real-world application and live events experience
Events play an essential role in the business, cultural and sporting life of all countries and we empower our students to make a difference in these settings. The focus of our MSc is on real-world application and employability which are embedded throughout the programme. The course has been structured to take students through a journey of analysing competition, planning, and designing events in innovative ways.

You will have access to extensive industry connections and networks, have ample opportunities to participate in national competitions and conferences, take part in exciting live projects and fields trips offering practical applied experience, and attend guest lectures providing insights into the industry.

Events associations membership
Students on this MSc can get membership of events associations and research databases such as the British Association of Festivals and Arts, and the Berg Fashion Library.

Exciting events profession
In recent years an exciting new profession has emerged, with event planners designing and organising a diverse range of events. Possible roles could include working on events design, planning and operations; focusing on branding, sponsorship and promotion; or enhancing the events experience. Other specialist roles could include stage management and competition and strategy. Or you could choose to work as a consultant or project manager across a range of events.

After completing your degree, you may also wish to continue your studies by undertaking doctorate level research.

Awarded by the University of Plymouth
Your MSc is awarded by the University of Plymouth, a top UK university aged under 50 according to the Times Higher Education's Young University Rankings 2017. An established educational institution with business enterprise at its heart, it is a fitting validating partner for your MSc.

Study in London, the financial capital of the world
Our London location in Greenwich places you in the heart of one of the largest and most diverse commercial capitals of the world, a renowned city for events and entertainment. Studying in London will open up extensive opportunities to connect with senior stakeholders and business leaders across many global markets and industries.

How is the course structured?

The MSc programme can be broken down into the following stages:

Postgraduate Certificate in Events and Entertainment

  • Events and Entertainment in the Digital Environment
  • Events and Entertainment Innovation and Planning
  • Branding, Sponsorship and Event Promotion


Postgraduate Diploma in Events and Entertainment

  • Competitive Intelligence
  • Enhancing Event Experience
  • Events and Entertainment Production


Master’s Degree (MSc) in Events and Entertainment

  • Consultancy Project
  • Plus one elective (subject to demand):
    • Eventful Cities
    • Stage Management
    • Global and Cultural Events


To find out more about course modules, see full module descriptions.

Alternatively, see the programme specification for further details on this programme. Note that the specification represents the latest programme structure and may be subject to change.

For more details on the coure module please review the course Module Specifications.

MSc Events and Entertainment Module Specifications

Entry requirements

To start on Level 7, applicants require a recognised Bachelor Honours Degree with minimum 2:2 classification, (an equivalent qualification from a recognised UK or overseas institution may be accepted).

If you are not a UK passport holder, or a UK passport holder born outside of the UK and not born in a country that appears on the published list, you may need to complete an English language test, such as the in-house GSM London English Language Proficiency Test or International English Language Testing System (IELTS) test, to demonstrate you have the language skills needed to complete your postgraduate degree. All of our programmes are taught in English. Once you submit your application to GSM London the Admissions team will assess it. Should your application be successful and if an English Language Test is required it will appear as a condition of offer.

You will need an IELTS score of 6.5, or equivalent qualification.

Applicants to postgraduate programmes who hold a first degree (bachelor's degree) studied and awarded in the UK, or in a country that UKVI recognise as a majority English speaking country will be accepted in lieu of IELTS etc. but only if the degree was awarded 2 years ago or less.

Further details on English Language requirements are provided here.

To commence this programme, the applicant will need to have a recognised Bachelor Honours Degree with minimum classification 2:2, (an equivalent qualification from a recognised UK or overseas institution may be accepted). In addition to the above all applicants must have a minimum of three years’ work experience.

Applicants will be required to provide supporting evidence in the form of a satisfactory work reference which covers the period in question.


Non-standard entry:
Applicants who lack the normal programme entry requirements are positively encouraged to apply. In such cases, the Admissions Team must be satisfied that the applicant has the necessary potential, knowledge or experience and motivation to follow the programme successfully.

Applicants will be interviewed to identify their aptitude for study at postgraduate level through relevant life or career experience, and other factors relating to professional qualifications. Applicants will be required to provide supporting evidence of such achievements.

Accreditation of prior learning:
Partial exemptions from a postgraduate programme may be obtained in accordance with the Academic Regulations dependent on the compatibility of previous study. Each case is considered on its own merit and will be subject to approval by University of Plymouth.

Further information can be found in the Recognition of Prior Learnings Regulations within the Consolidated Policies and Regulations Document.

We will not normally consider APCL’s older than 3 years unless the applicant has a recent experiential learning that is directly related to the APCL/APEL.


UK/EU tuition fees


International tuition fee


Discounts offered for alumni. Please contact us for details.


How to apply

To speak to a dedicated course advisor about the MSc Applied Economics and Finance, please email or phone +44 (0)20 8516 7850

Registration and Enrolment

Once we receive your application form and supporting documents, we will assess your application and if successful, we will issue you an acceptance letter and a fee statement detailing your enrolment date, course cost and duration. 

You should arrive for enrolment on the date specified in your acceptance letter, at your chosen GSM London campus. Please note that international students will be asked to pay a percentage of tuition fees on or before enrolment.