The future is here, the future is e-commerce!
2016 was another great year for e-commerce with online sales sitting at £60.4 billion just before Christmas – a 14.9% rise on 2015.
UK E-Commerce 2016 Growth
Every business is now a digitally mediated business on a potentially global stage, with innovations such as consumerisation, mobile, big data and social media cutting across sector and functional boundaries. B2C e-commerce companies such as Just Eat are focusing on virtual reality (VR) and augmented reality (AR) by means to influence the future of food delivery. Also transportation network companies such as Uber are investing heavily on artificial intelligence (AI) and robotic driverless cars in an ambitious experiment to totally disrupt workforce patterns and drive a “gig” B2B e-commerce economy.
E-commerce is not just transforming organisations; it creates new business models, products and services, generating new revenue streams and delivering a unique customer experience.
Here are 3 reasons why I would recommend to study and pursue a career on e-commerce management.
1. E-Commerce has a fantastic long-term global growth outlook
An independent study conducted by The Centre for Retail Research in 2016 has found that E-Commerce is still the fastest growing retail market in Europe and North America. Online sales in Western Europe and Poland grew from £174.76 bn [€201.33 bn] in 2015 to £201.90 bn [€232.60 bn] in 2016 (+15.6%). In 2017, the organisation expects total e-commerce online sales to increase to £230.62 bn [€265.68 bn], a rise of 14.2%. Further growth of 13.8% in 2018 should mean that online sales reach £262.46 bn [€302.37 bn].
2. E-Commerce teaches individual to think like a General Manager
Electronic commerce is more than ordering goods from an on-line catalogue. It involves all aspects of an organisation’s electronic interactions with product marketing, supply chain, pricing and profit management, customer service and much more. Many jobs only expose you to one area of the organisation, but never the whole enterprise at work. E-Commerce is breaking that barrier.
3. E-Commerce is everywhere!
As the table below illustrates, e-commerce is changing our lives and how we interact with businesses and other online users.
|Types of E-commerce||Example|
|B2C – Business to Customer||Amazon is a general merchandiser that sells consumer products to consumers|
|B2B – Business to Business||Cisco provides networking & telecommunication technology to business organisations|
|C2C – Customer to Customer||Gum Tree creates a market space where customers can buy and sell goods directly to other customers|
|Social E-commerce||Trip Advisor (Onsite social Layer with Facebook social plugins)|
|M-Commerce – Mobile E-commerce||Wireless mobile devices (smart phone, tablets etc.) can be used to conduct financial transactions.|
|Local E-Commerce||Focuses solely on matching the right consumer with the right local merchant. e.g. Groupon|
Where do I start?
Take the first steps to a career in E-commerce with BSc (Hons) Business Management with E-commerce at GSM London. You can call us on 020 3797 468 or book an appointment with one of our Course Advisors.