Where once British industry signified something of a fixed entity, today, it is something that’s constantly in a state of flux – and that’s a good thing. With the internet age opening more doors than ever before and technology moving forward at an unprecedented rate, for students looking towards a future in the creative industries, the future has never looked so good.
Between 1995 and 2014, as the ‘digital age’ gathered momentum, the face of marketing changed considerably. In Europe alone, the number of internet users rose from a modest 7.7 million in 1995 to a gargantuan 784 million ten years later – and as more businesses moved online, the door for digital marketers swung wide open.
Today, digital marketing can mean anything from SEO (search engine optimisation) to social media management. And as things currently stand, it’s an industry that’s showing no signs of slowing.
As entrepreneurs constantly push the creative boundaries in a bid to secure the next big thing, innovative start-ups are evolving at a rate so fast, others are struggling to keep up. In the UK alone, cohorts such as the ‘Scale Up Club’ – a scheme introduced to encourage, mentor and develop emerging technology companies – have been growing at a rate of 110% per annum while employing thousands of tech-savvy innovators in the process.
With the likes of Facebook, Twitter and other Silicon Valley start-ups making huge waves in America over the past few years, who’s to say the next generation of techy newcomers won’t be British?
Despite the big names of Sony, EA and Rockstar Games (to name just three) basing their HQs overseas, there are some really impressive game development companies that ply their trade here in the UK. From London’s Rocksteady Studios to Horsham’s Creative Assembly, opportunities for young creatives looking to pursue a career in the gaming industry are here in abundance.
One predicted trend that’s been tipped to have a future in gaming is that of virtual reality, or VR, as it is commonly known. With the likes of Google Cardboard, Oculus Rift and HTC Vine all making waves of late, 2016 is shaping up to be a really exciting period for the entertainment sector.
Interesting in pursuing a career within one of these exciting sectors? Studying a BSc (Hons) in Business Management with Creative Industries with GSM London will provide you with a great platform on which to build your future.