July 23, 2019

SCAMS – The future of IT?

Many thanks to John Liberty, Faculty Employability Consultant@GSM for writing this blog to coincide with the final day of GSM Career’s Digital World Week.

I’ll admit that this appears to be on the face of it, a provocative title. However, on closer inspection, the content of the attached blog is not meant to cause offence. Most leading IT companies agree that the immediate future of IT can be summed up, by the following five areas of growth. Social, Cloud, Analytics, Mobile and Security, or SCAMS for short.

This particular arrangement of the letters is, of course, a little insensitive, and some prefer a different order such as CAMSS, but few doubt that it is these five areas where growth and profits, and hence future IT jobs lie.

But for the ordinary man in the street, these are just buzzwords. What exactly is meant by these terms? So using the rather less contentious acronym of CAMSS, read on to find out!


The term “cloud” is used everywhere these days, as though we all instantly understand the reference, a frankly unreasonable assumption. At its most basic the cloud is just another term for the internet, so coined because of the frequent illustration of the internet incorporate presentations as (you guessed it) a cloud! Nowadays, for consumers, it means instant access to personal data (documents & media) regardless of the device being used. It is also a way of remotely backing up this data.

For businesses, the cloud signifies a fundamental transformation in the way business works. It allows for mission-critical processes and the necessary IT infrastructure to be delivered as a service. In other words, it cuts costs and allows IT capacity to follow the ebbs and flows of the normal business cycle.

In short, businesses who embrace the cloud successfully are likely to acquire a significant competitive advantage over their rivals.


The phrase “Big Data” goes hand in hand with the term Analytics. The projected explosion of data over the next decade takes your breath away. Social Media has much to answer for; and in 2015 if you take a single internet minute, a jaw-dropping 1.3 million Youtube videos are viewed, two million plus search queries are run through Google, and one hundred thousand new tweets are posted ( Source: Intel Free press). But even that pales into insignificance when you consider all of the smart non-PC devices that are destined to produce even more in the coming years. In his recent presentation to GSM London and the British Computing Society Bob Yelland (IBM) revealed that just one “smart” car will generate 25 gigabytes of data per day to its owners and manufacturers.

When all of this unstructured data is taken into account, the need for intelligent interpretation or “Analytics” as to what it all means becomes easy to see. Once again the businesses that can apply this most effectively will gain a true competitive advantage.


This is an easy one to get to grips with. We are all aware that we all do so much more with our mobile devices than we did just a few short years ago. Many believe that the progress achieved to date has only scratched the surface and that we will continue to live more of our lives on the “go”.   Businesses who fulfil our need as consumers to do this will ultimately be the winners of our cash.   In 2013 worldwide mobile enterprise management (MEM Software) totalled $444.6 million (source: IDC). This is projected to achieve a compound annual growth rate of 31.8 percent over the next three years.


So, first of all, let’s get one thing straight, Social Media is not the same as Social Business. Social Business is all about improving collaboration and communication with customers, and business partners. The objective being to achieve that nirvana sought by commercial organisations; a satisfied customer.

As customers, we have increasingly higher expectations of what the digital experience of engaging with a company entails. Social business offers companies the promise of improvement through smooth and easy engagement with those who matter most. To achieve this companies may be required to adjust their culture as well acquire as new business software.


Last but by no means least, all of this “progress” has meant that the risk for our personal data to drop into the wrong hands is high. This, in turn, will inevitably mean an exponential growth in security services. Companies and individuals not only have financial and personal data that needs protection but by using the cloud companies are exposing their intellectual property to abuse in ways previously not envisaged. The corresponding increase in opportunities for security professionals is good news for all those concerned.

In summary, all of this means exciting times lie ahead for the IT industry, and particularly those who have the “hot” skills to prosper in this new digital world.

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