July 17, 2019

Developing commercial awareness

GSM London, maintaining ties with business

At GSM London we understand the importance of developing commercial awareness alongside studying for a vocational qualification. That’s why we run sector themed seminars to help students develop these skills.

As part of this initiative we recently invited Anthony Hecker, CEO of Out-n-Out Marketing to share his experience of working in events management. Anthony discussed how commercial skills such as customer service, knowing your product and having a good command of commercial English were vital – as is an understanding of the sector.

This theme was picked up by Matt Roper, Senior Events Lecturer, who has worked in the hospitality industry for 20 years.  ‘Venues and hotels use certain booking systems. When I’m recruiting, I wouldn’t expect a candidate who’s just starting out in the industry to know that, but it’s amazing when a candidate says that they are aware of the different systems and would love to learn about them.’

Anthony added: ‘Candidates CVs often all look the same. When we call people to interview we want to know what value they can bring to the business. Being commercially savvy will make them stand out.’

Paul Cannons, Faculty Employability Consultant closed the seminar by asking students ‘what have you learnt from attending this seminar?’ Answers included: ‘Don’t rely on face value and how to identify what customers really want’. It just goes to show that by attending our careers seminars students really do develop the vital skills for business.

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