GSM London Business Management with Creative Industries degree programme leader, Ann Healey, introduces the creative industries and the need to understand their specific business needs.
Introducing the Creative Industries
The creative industries are sexy. There’s no other way to say it. Go to your average dinner party, meet someone new and when the inevitable “What do you do?” is asked, respond by saying that you’re a creative and mostly, you are met with an enthusiastic list of questions about your job. It’s true, the creative industries can be sexy, but they are also really hard work, and in my biased opinion, none work harder or think more about their work, than the creatives.
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What are the Creative Industries?
In 1997, under a New Labour government, and fuelled by the momentum of ‘Cool Britannia’ the Department of Culture, Media and Sport (DCMS) was formed to ensure that Britain retained its status as one of the arts and culture capitals of the world with support from its government. The creative industries (CI) were defined as:
“those industries that are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property”
In 2015, the DCMS defined the CI as being comprised of the following sectors:
- Advertising & Marketing
- Design: product, graphic and fashion design
- Film, TV, video, radio and photography
- IT, software and computer services
- Museums, galleries and libraries
- Music, performing and visual arts
As the first comprehensive definition adopted by any government, many other governments look to the UK’s definition as the benchmark for their own creative economy.
Show me the money!
In 1998 the DCMS attempted to measure the contribution of the creative industries to the economy. The groundbreaking mapping document that was produced showed that this sector was generating an impressive £37 billion a year for the UK economy in 1998. A figure that has increased to £84.1 billion as of January 2016, equating to £9.6 million per hour.
The creative industries is the fastest growing sector in the UK accelerating at an impressive rate of 8.9 percent, in 2014, almost double the UK economy as a whole. These impressive statistics point to an economy that is not only populated by extremely dedicated businesses and individuals but also an economy that is supported in a variety of ways by government policy.
More than Financial Gain
But it’s not just about the money. Studies have shown that strong creative industries can promote social well being and an increased sense of culture and community. In short, a strong creative community promotes happiness.
Just like anything, the creative industries are not perfect. There is currently a lack of diversity in both production and consumption and this needs to be addressed with both a top down and bottom up approach. We need to focus more on our ethos of inclusivity and make sure that everyone is well represented.
Creative individuals push boundaries, sometimes blasting through closed doors to open our minds to unimaginable possibilities. But there’s also a business behind all of this and the creative have to work hard to juggle the need for innovation and freedom with the need to make money.
Is this for me?
To be a part of the creative industries is to be involved in a world where innovation, growth and passion drives industry. This course identifies the need for a strong business focus to underpin this creative work and is one of the only undergraduate courses in the country to address this industry gap.
So why choose to study Business Management with Creative Industries? We believe that this course will equip you with the practical and industry knowledge to enter into the workforce in your chosen careers after graduating, but we’re creatives, and we’re open to new ideas, so we’ll let you tell us.