June 24, 2019

How to use your degree to boost visibility on LinkedIn

Mac Laptop, displaying the LinkedIn Signup page

LinkedIn isn’t just Facebook for business people, it’s the place to be if you want to be found by potential employers or to look for your dream role. Think of it as your online CV but one which is constantly changing, updating and evolving rather than a static piece of paper that only gets looked at once in a while.

Having a professional LinkedIn profile is vital in today’s competitive job market with as much as 90% of companies now turning to the networking site to find new hires. There’s lots you can do to boost your visibility on the site to make yourself appear more attractive and one of those things is highlighting your degree.

Why will a degree help me? 

More and more jobs now require a degree-level education so having a degree listed on your LinkedIn profile will give you a huge boost and increase your visibility to potential employers.

LinkedIn is your chance to show other business people and recruiters how you see yourself professionally and a degree, especially if you’re yet to graduate or a recent graduate without lots of work experience, is a big part of that. It shows prospective employers what qualifications you have and whether they are relevant to their employee search.

In a wider context, your degree also shows you are committed to hard work, have a high level of education and are much more likely to possess the kinds of transferable skills that are highly sought after – skills such as problem-solving, leadership, communication and team-working. There are many degrees such as the ones offered at GSM London like business management and enterprise and small business development which give you a sound commercial awareness, something which employers also look for.

How to make your degree stand out 

A degree is a big qualification to have so it’s important not to bury it in your profile with a single line. It’s especially important if you don’t have huge amounts of work experience to show. Instead, expand upon what you learned during your degree course and any key or transferable skills you gained. You can also talk about any particular pieces of work, work placements or projects that you worked on, led and/or gained certain skills in.

Work placements are a great way to highlight the skills you have learned and how you applied your degree knowledge in a commercial setting.

How to use LinkedIn for job searches

There are lots of LinkedIn job postings on the site and LinkedIn will come up with potential suggestions for you based on your profile – another reason it’s important to have your degree on there. Without listing your degree you’re more likely to see jobs which don’t fit your dream career choice at all or are just plain irrelevant.

By making sure your profile explains fully what your degree was and what your career interests are the job adverts that will be shown to you are much more likely to be of interest.

LinkedIn profile tips

There is plenty you can do to make your LinkedIn profile stand out in addition to including your degree.

  • Create a complete profile – make sure you fill out all sections so you give a full picture of yourself. Some of your work experience might not feel relevant but it can show employers that you’re hard working or highlight particular skills you’ve learned along the way.
  • Use a professional profile picture – a simple head shot will do but it’s important to keep it professional. Employers like to see who they might potentially be employing and you don’t want to use an image that will show you in anything other than a positive light.
  • Make sure your profile matches your CV – check dates are correct and facts are in the right order. It looks sloppy if you make mistakes here and will deter recruiters.
  • Encourage endorsements – add relevant skills to your page and endorse other people who will hopefully endorse you back. Ask friends or co-workers for endorsements. A page without endorsements could be a red flag for a recruiter while lots of endorsements indicate you do indeed have and utilise particular skills.
  • Optimise your page – use key words in your profile that would be used in the job adverts for the kind of role you’re looking for.
  • Update regularly – it’s important to keep you profile up to date. Continually establish new connections and include new skills and experience as you learn. Engage with others on LinkedIn, comment on articles, even write your own and share interesting pieces related to your particular field.

We would like to hear from you if you’re interested in studying for a degree and launching a career. You can call us on 020 3797 468 or you can find out more here.

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