• Hear about our Marketing degree from Lecturer Yvonne Beauchamp

Why choose GSM London?

  • Degrees awarded by Plymouth University
  • Foundation Year makes study accessible
  • Fast track 2 year study option

Next start date

October 2017

Intakes

Three intakes a year February, June and October.

Study options

3 years, 2 years
Weekdays

Location

Greenwich, Greenford

Overview

If you’re planning a career in marketing, our degree course offers an excellent return on investment. From branding to digital communications, it gives you the skills you need to successfully launch into one of the UK’s most buoyant sectors.

  • Hear about our Marketing degree from Lecturer Yvonne Beauchamp

Why choose this degree?

This degree introduces you to exciting new developments in marketing practice and provides you with the knowledge and skills that are in demand by a wide range of employers. You will develop analytical and strategic skills as a marketer:

  • Electives enable direction of study towards your preferred career path (focus on agency or client side
  • Gain real world experience and participate in a number of live consultancy projects and simulations
  • Option to gain the Digital Marketing Institute (DMI) professional qualification based on taught modules
  • Aligned with the Chartered Institute of Marketing (CIM) professional standards

 

Where will this degree take me?

This degree will get you on the right track to working in marketing, it will deliver throughout the programme both practical and academic concepts but more importantly will show you how to use them in the workplace. We aim to ensure that you will be confident in making informed decisions in the marketing field at the end of the programme and will also give you the opportunity to undertake a placement or major project to test these skills. The degree will also develop you as an individual by offering you the opportunity to meet with industry professionals and build your network as well as attend events with relevant professional bodies.

What will I learn?

The programme is designed to enhance self-reflection and personal development. The three stages of the programme are designed to facilitate increasingly challenging learning techniques as students’ progress.

  • At stage zero: embarking on the Foundation course will be the stepping stone towards achieving the degree in which your strengths can be realised. The first semester is the same for all students however in the second semester a choice of two further elective modules will be chosen to prepare for the degree you will be commencing.
  • At stage one: students will focus on the principles and fundamentals of marketing within an organisational context.
  • At stage two: students will develop their practical engagement through an exploration of the consumer behaviour and digital marketing (in practice and theory) with contemporary issues and debates, culminating in a ‘Live Project’.
  • At stage three: students look to the future of their industry and discipline, exploring emerging trends, strategy development and developments in marketing management. Students will engage with these varied and complex aspects through desk research, live projects and client briefs, including a practice-research dissertation/project.

Modules

To read more about each module in detail for this programme click here *The new programme structure relates to students enrolling from October 2015 only.

Foundation year:

  • Semester 1 English for academic purposes, Numeracy 1, Introduction to Computer Skills, Effectiveness in the Business World
  • Semester 2 English for Academic Purposes 2, Numeracy 2 Elective Modules (choose two) Understanding Accounting and Finance, Understanding Human Resources Management, Understanding Law, Understanding Management, Understanding Marketing and Events, Understanding Mathematics in Economic Environment’s, Understanding Oil and Gas, Understanding Technology, Understanding Travel and Tourism      

Three and two-year degrees:

  • Semester 1: Academic Skills, Brand Essentials, and Marketing and Communications
  • Semester 2: Professional Skills, Elective modules (Choose Two)

Brand Stream:- Brand: Pricing, Brand: Supply Chain, Brand: Product Innovation

Communications Stream:- Communications: PR, Communications: Digital Essentials, Communications: Advertising

  • Semester 3: Customer Behaviour and Customer Insights, Employability Skills, Digital Marketing
  • Semester 4: Project/Placement Design and Implementation, Evaluation and Reflection (Work Based/Related Learning)
  • Semester 5: Emerging Themes, Strategic Marketing and Planning, Brand Management, Elective modules (Choose One) Research Methods or Research and the Professional
  • Semester 6: Any combination of electives equal to 60 Credits Capstone Project (Dissertation/Consultancy Project/Work Based Learning), Digital Strategy, Creativity and Innovation, Marketing and Account Management, International Market Development, Destination Marketing, Starting an Online Enterprise.

Programme specification

Please see the programme specification for further details on this programme; note that the specification represents the latest programme structure and may be subject to change.

Entry requirements

Applicants will normally be 18 years of age* on registration and hold one of the following (or international equivalents):

  • 2 A Levels (A*-E, 32 UCAS points) New UCAS entry tariff for 2017 explained >
  • GSM London’s Foundation Year programme (with a minimum of 120 credits)
  • Equivalent qualifications (subject to Plymouth University approval) including: BTEC National Certificate/Diploma, Advanced Level Diploma, HNC/D, Access to HE, International Baccalaureate, Irish/Scottish Highers/Advanced Highers

If English is not your first language you will be required to provide proof of fluency prior to the start of the course, you will need an IELTS score of 6.0 or equivalent qualification. We accept:

  • IELTS - minimum overall score of 6.0
  • Pearson’s PTE Academic – 51
  • GSM London’s English Proficiency test – 6.0
  • TOEFL iBT – 76-77

*Candidates who are under 18 on registration will need to review our policy on under 18’s: gsmlondon.ac.uk/b3-young-or-vunerable-applicants

 

Non-standard entry:

If you do not meet the standard entry requirements, listed above, you may be able to be considered via our non-standard entry process.

Applications from candidates who lack the normal course entry requirements are positively encouraged. In such cases, the Admissions Tutors must be satisfied that the applicant has the necessary potential, knowledge or experience and motivation to follow the course successfully.

To be considered you will need to be able to demonstrate/pass:

  • Evidence of full-time work experience
  • An employer reference
  • Interview
  • Academic interview (if required)
  • Written essay (if required)

Candidates who apply via non-standard entry are considered on individual merits.

Candidates who do not meet the requirements can apply for our Foundation Year.

On completion of the Foundation Year you will gain direct entry on to this degree programme, read more about our Foundation Year programme.

Accreditation of prior learning:

Partial exemptions from an undergraduate programme may be obtained in accordance with the Academic Regulations dependent on the compatibility of previous study. Each case is considered on its own merit and will be, subject to the approval by Plymouth University.

You may be required to provide an academic reference and/or personal statement.

We will not normally consider APL’s older than 3 years unless the applicant has a recent experiential learning.

Fees

Tuition fees

UK/EU

Full-time:

  • 2 years, £8,000 per year
  • 3 years, £6,000 per year

International

Full-time:

  • 2 years, £12,750 per year
  • 3 years, £8,500 per year

Bis (the Government Department of Business Industry & Skills) requires alternative providers to undergo annual designation monitoring as a condition of continued designation. This allows students to access support from the Student Loans Company. If this designation monitoring is not successful, students would not be entitled to funding. GSM London has been successful in achieving and maintaining designation for all its courses to date. Any updates on our designation status will be posted on our website. If you have any questions around designation, or would like to speak to us, please do not hesitate to get in touch.

Apply direct to GSM London

You can apply directly to GSM London by completing our online application form.

Applications can also be submitted in person at one of our campuses: Monday to Friday, 9am – 5pm.You can do this by booking a meeting with a course advisor.

You'll need to include the following documents with your application form:

  • Originals of your qualifications
  • Your CV/Resume
  • One written reference from an employer or place of study
  • A copy of your passport
  • A document to verify your address see table of acceptable evidence below

Table of address evidence:

Mortgage statement

UK or EEA

Issued in last 12 months

Bank or building society statement

UK and Channel Islands or EEA

Issued in last 3 months

Bank or building society account opening confirmation letter

UK

Issued in last 3 months

Credit card statement

UK or EEA

Issued in last 3 months

Financial statement, eg pension or endowment

UK

Issued in last 12 months

P45 or P60 statement

UK and Channel Islands

Issued in last 12 months

Council Tax statement

UK and Channel Islands

Issued in last 12 months

Work permit or visa

UK

Valid up to expiry date

Utility bill

UK - not mobile telephone bill

Issued in last 3 months

Benefit statement, eg Child Benefit, Pension

UK

Issued in last 3 months

Central or local government, government agency, or local council document giving entitlement, eg from the Department for Work and Pensions, the Employment Service, HMRC

UK and Channel Islands

Issued in last 3 months

Apply through UCAS

You can also apply through UCAS (undergraduates only) by contacting our Course Advisors on 0208 516 7856 and quoting your 10-digit UCAS ID number and details of your chosen programme. We may be able to process your application over the phone. Alternatively, you can visit the UCAS website here to register and apply.

UCAS Code Information

Greenwich School of Management (GSM London)

Institution Code Name: GSM London

Institution Code: G74

Programme Codes:

  • Two-year accelerated, N55N
  • Two-year extended (includes Year Zero), NNN5
  • Three-year, NN55
  • Three-year extended (includes Year Zero), N5N5

Registration and enrolment

Once we receive your application form and supporting documents, we will assess your application and if successful, we will issue you an acceptance letter and a fee statement detailing your enrolment date, programme cost and duration.

You should arrive for enrolment on the date specified in your acceptance letter, at your chosen GSM London campus. Please note that international students will be asked to pay a percentage of tuition fees on or before enrolment.


Key information sets about this programme