BSc (Hons) App Development for Digital Business

In partnership with Plymouth University

  • Hear from our Department Head of Digital Technology & Computing - Tara McBride

Why choose GSM London?

  • Degrees awarded by Plymouth University
  • Foundation Year makes study accessible
  • Fast track 2 year study option

Next start date

June 2017


Three intakes a year from 2017 February, June, October

Study options

3 years, 2 years


Greenwich, Greenford


The UK’s app economy is the largest in Europe* - and it’s growing all the time. With our degree in App Development for Digital Business you can be part of it, whether you’re an aspiring app designer or a budding business manager.

  • Hear from our Department Head of Digital Technology & Computing - Tara McBride

Why choose this degree?

Mobile apps and the technologies that power them are changing how we live, work and play. This distinctive programme aims to explore this re-making of our world, through the experience of building mobile apps and through reflection on the business and cultural environment that mobile is both operating in and shaping. We focus on developing a core base of technical competencies and on delivering a more rounded graduate to operate in digital management environments:

  • Delivered by academics and qualified practitioners who bring up-to-date experience from both mobile development and digital management sectors
  • Opportunities to develop a small portfolio of personal apps and proposals throughout your studies, to give yourself a head start before entering the marketplace
  • With low start-up costs of £200 including development software and a licence to publish in stores, app development is a real possibility for all our students
  • Lays the foundation for working in both mobile development and digital management environments – a hybrid focus valued by employers
  • Opportunities for work-related learning through a work placement, live project or consultancy
  • Electives in areas including social enterprise, social media, mobile technologies and cyber-security

Where will this degree take me?

This degree is designed to provide you with both subject-specific and transferable skills to enable you to work confidently in both app development and mobile management fields. You can find yourself in roles as diverse as: app developer, mobile strategy manager, digital business manager, entrepreneur or continuing to postgraduate study in areas such as digital media, computing or networked business and management.

What will I learn?


To read more about each module in detail for this programme click here > 

The new programme structure relates to students enrolling from October 2015 only.

Foundation year:

  • Semester 1 English for academic purposes, Numeracy 1, Introduction to Computer Skills, Effectiveness in the Business World
  • Semester 2 English for Academic Purposes 2, Numeracy 2 Elective Modules (choose two) Understanding Accounting and Finance, Understanding Human Resources Management, Understanding Law, Understanding Management, Understanding Marketing and Events, Understanding Mathematics in Economic Environment’s, Understanding Oil and Gas, Understanding Technology, Understanding Travel and Tourism      

Three and two-year degrees:

  • Semester 1: Academic Skills, Developing Web Apps, and Mobile Technologies, Cultures and Practices
  • Semester 2: Professional Skills, Developing Native Apps, and Mobile Technologies in Management
  • Semester 3: Employability Skills, Mobile Development Systems and Platforms, and Contemporary Issues in Mobile Technology
  • Semester 4: Project/Placement Design and Implementation, and Evaluation and Reflection (Work Based/Related Learning)
  • Semester 5: Managing a Mobile Development Project, Mobile Frameworks and Innovations, and Elective modules (Choose One) Research Methods, or Research and the Professional
  • Semester 6: Capstone Project (Dissertation/ Consultancy Project/ Work Based Learning), Emerging Themes, and Elective modules (Choose One) Mobile Technologies and Security, or Mobile Technologies and Social Media, or Intellectual Property and Regulation CI, or Creative Cities, or Social Enterprise

Programme specifications

Please see the programme specification for further details on this programme; note that the specification represents the latest programme structure and may be subject to change.

Entry requirements

Applicants will normally be 18 years of age* on registration and hold one of the following (or international equivalents):

  • 2 A Levels (A*-E, 32 UCAS points) New UCAS entry tariff for 2017 explained >
  • GSM London’s Foundation Year programme (with a minimum of 120 credits)
  • Equivalent qualifications (subject to Plymouth University approval) including: BTEC National Certificate/Diploma, Advanced Level Diploma, HNC/D, Access to HE, International Baccalaureate, Irish/Scottish Highers/Advanced Highers

If English is not your first language you will be required to provide proof of fluency prior to the start of the course, you will need an IELTS score of 6.0 or equivalent qualification. We accept:

  • IELTS - minimum overall score of 6.0
  • Pearson’s PTE Academic – 51
  • GSM London’s English Proficiency test – 6.0
  • TOEFL iBT – 76-77

*Candidates who are under 18 on registration will need to review our policy on under 18’s:

Non-standard entry:

If you do not meet the standard entry requirements, listed above, you may be able to be considered via our non-standard entry process.

Applications from candidates who lack the normal course entry requirements are positively encouraged. In such cases, the Admissions Tutors must be satisfied that the applicant has the necessary potential, knowledge or experience and motivation to follow the course successfully.

To be considered you will need to be able to demonstrate/pass:

  • Evidence of full-time work experience
  • An employer reference
  • Interview
  • Academic interview (if required)
  • Written essay (if required)

Candidates who apply via non-standard entry are considered on individual merits.

Candidates who do not meet the requirements can apply for our Foundation Year.

On completion of the Foundation Year you will gain direct entry on to this degree programme, read more about our Foundation Year programme.

Accreditation of prior learning:

Partial exemptions from an undergraduate programme may be obtained in accordance with the Academic Regulations dependent on the compatibility of previous study. Each case is considered on its own merit and will be, subject to the approval by Plymouth University.

You may be required to provide an academic reference and/or personal statement.

We will not normally consider APL’s older than 3 years unless the applicant has a recent experiential learning.


Tuition fees 


  • 2 years, £8,000 per year
  • 3 years, £6,000 per year


  • 2 years, £12,750 per year
  • 3 years, £8,500 per year

Bis (the Government Department of Business Industry & Skills) requires alternative providers to undergo annual designation monitoring as a condition of continued designation. This allows students to access support from the Student Loans Company. If this designation monitoring is not successful, students would not be entitled to funding. GSM London has been successful in achieving and maintaining designation for all its courses to date. Any updates on our designation status will be posted on our website. If you have any questions around designation, or would like to speak to us, please do not hesitate to get in touch.

Apply direct to GSM London

You can apply directly to GSM London by completing our online application form.

Applications can also be submitted in person at one of our campuses: Monday to Friday, 9am – 5pm.You can do this by booking a meeting with a course advisor.

You'll need to include the following documents with your application form:

  • Originals of your qualifications
  • Your CV/Resume
  • One written reference from an employer or place of study
  • A copy of your passport
  • A document to verify your address see table of acceptable evidence below
  • An £85 registration fee (no registration fee for non UK/EU applications)

Table of address evidence:

Mortgage statement


Issued in last 12 months

Bank or building society statement

UK and Channel Islands or EEA

Issued in last 3 months

Bank or building society account opening confirmation letter


Issued in last 3 months

Credit card statement


Issued in last 3 months

Financial statement, eg pension or endowment


Issued in last 12 months

P45 or P60 statement

UK and Channel Islands

Issued in last 12 months

Council Tax statement

UK and Channel Islands

Issued in last 12 months

Work permit or visa


Valid up to expiry date

Utility bill

UK - not mobile telephone bill

Issued in last 3 months

Benefit statement, eg Child Benefit, Pension


Issued in last 3 months

Central or local government, government agency, or local council document giving entitlement, eg from the Department for Work and Pensions, the Employment Service, HMRC

UK and Channel Islands

Issued in last 3 months

Apply through UCAS

You can also apply through UCAS (undergraduates only) by contacting our Course Advisors on 0208 516 7856 and quoting your 10-digit UCAS ID number and details of your chosen programme. We may be able to process your application over the phone. Alternatively, you can visit the UCAS website here to register and apply.

UCAS Code Information

Greenwich School of Management (GSM London)

Institution Code Name: GSM London

Institution Code: G74

Programme Codes:

  • Two-year accelerated, Z347
  • Two-year extended (includes Year Zero), NK32
  • Three-year, K475
  • Three-year extended (includes Year Zero), W711


Registration and enrolment

Once we receive your application form and supporting documents, we will assess your application and if successful, we will issue you an acceptance letter and a fee statement detailing your enrolment date, programme cost and duration.

You should arrive for enrolment on the date specified in your acceptance letter, at your chosen GSM London campus. Please note that international students will be asked to pay a percentage of tuition fees on or before enrolment.

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