John Liberty

In the 1996 hit film Jerry Maguire, Tom Cruise plays a sports agent who makes a stand against what he considers is the exploitation of sporting stars in the crazy world of sports management.  For his stand against the corporate culture he is duly fired by his employers. He responds by starting up his own …

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The Greenwich Mercury has  a feature article on GSM London’s innovative Teaching Fellowship, which gives our brightest graduates the opportunity to train as lecturers. Make sure you visit the “News” section on our website to be up to date with the latest news regarding GSM London.

John Liberty

Talk to any marketing professional for any prolonged period and I guarantee they will mention the word “segmentation”.  This is marketing speak for identifying niches in the marketplace that have spending power for which products or services have yet to be created or fully exploited.   In the past marketing gurus have written books and forged …

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